Oracle Customer Data Management Cloud (CDM) offers exceptional customer data management capabilities on a subscription-based SaaS platform. CDM Cloud is a simple, quick, and scalable solution that any company can use to consolidate account and contact data originating from multiple sources, verify addresses, resolve duplicate record issues, and ensure a “best version” customer profile that can be trusted by the entire organization.
Consolidate and maintain one, accurate customer view from multiple sources that can be shared across multiple systems
Cleanse, match, and dedupe records and validate addresses using Oracle’s Enterprise Data Quality
Add new account and contact records or additional details for existing records using Oracle’s Data as a Service
Prevent unauthorized use of confidential and sensitive information
Accurate and complete customer data is a cornerstone of an effective and efficient enterprise and can have a significant impact on the bottom line. Common problems that arise from inconsistent, incomplete, and inaccurate customer data are very real, including multiple sales reps working on duplicate accounts, ineffective marketing due to duplicate leads and poor customer service resulting from inaccurate data. Each business area depends on their respective systems to track customers and sell more, service faster, or market more efficiently.
Bring Information Together
Import data from multiple sources to create a single 360º customer view
Track Data Origin
Use prebuilt cross referencing to maintain unique record identifiers for each customer record
Build a Single Master Record
Use prebuilt and configurable survivorship rules to automatically merge duplicate records
Manage Data in One Place
Use Oracle’s data management dashboards to manage activities data
Oracle CDM Cloud offers the capability to consolidate, cleanse, standardize, enrich, match, link, and dedupe data from virtually any source into a master repository of best-version records. When data is clean and consolidated, marketers can run email campaigns using correct information and sales teams can manage accounts more effectively.
Standardize and Correct Data
Employ Oracle’s proven, purpose-built data quality engine for data correction and verification
Find and Merge Duplicates
Review, link, and merge records or use automated merge rules
Monitor Change History
Identify issues and optimize data governance rules
Leveraging decades of Oracle’s experience in Master Data Management (MDM), CDM Cloud includes prebuilt source hierarchy and cross referencing components. These components are used to link and merge identified duplicates from multiple sources into one best-version record while maintaining the keys needed for source system collaboration.
Build a Better Record
Enrich your customer profile with data from a variety of sources
Add Social Data and Insights
Enrich accounts and contacts with social media attributes and icons
Add Additional Attributes
Include custom or pre-mapped standard fields
Enrich When You’re Ready
Import batch or enable real-time enrichment for accounts and contacts
With a best-version customer record and a trusted source in Oracle CDM Cloud, an enterprise has one consistent, accurate customer view that can be used across multiple systems and business units.
Share Complete and Accurate Data
Make trusted data available to other systems for faster decision making
Connect with Any Source System
Use common rules-based web services and integration components to connect any time
Secure Sensitive Data
Choose from a variety of access control, encryption, or tokenization security methods